Marketing and Advertising
The marketing and advertising sector is subject to various regulations that impact everything from campaign creation to the use of consumer data. Companies investing in digital advertising, influencers, media platforms, and performance marketing need to ensure compliance with standards like the Consumer Defense Code (CDC), the General Data Protection Law (LGPD), and CONAR.
Our key differentiator is our expertise in digital and regulatory law, offering strategic legal support to ensure campaigns are innovative and effective without compromising the company's legal security.
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Analysis and adaptation of advertising campaigns to the Consumer Defense Code (CDC) and CONAR.
Legal consulting for digital marketing and programmatic advertising.
Contracts for influencers and creators.
LGPD compliance in data capture and usage within campaigns.
Advisory for remarketing and the use of artificial intelligence in advertising.
Risk management in performance marketing actions.
Administrative defense in cases of misleading or abusive advertising.